About
A designer who blends visual beauty with thoughtful problem-solving.
With a foundation in fine arts, I approach design as both a visual craft and a problem-solving process. My work is clean, intuitive, and purposeful—built to be visually refined, easy to use, and effective across marketing, digital, print, and user-facing experiences.
Over time, my practice has expanded into front-end code and AI-assisted workflow tools, allowing me to create systems that improve consistency, efficiency, and collaboration.
From Identity to Experience
Logo, print branding, website, and a custom React menu app for Shinbay Omakase Room.
↗ shin-bay.comDesigned a complete brand and digital experience for Shinbay Omakase Room, spanning logo design, print collateral, website, and a custom React-based menu management app. The app allows the restaurant team to easily update menu items, categories, descriptions, pricing, and images without touching code—helping maintain a polished guest-facing menu while making daily operations faster and more flexible.
JINJIA Restaurant
Marketing Collateral & Web Design
Website, print menu design, and promotional materials
↗ jinjiausa.comThis project focused on translating JINJIA's Korean-Chinese dining experience into a modern digital and print presence. I created a visual system that balances East Asian elegance with contemporary simplicity, using refined typography, rich imagery, and structured layouts to support both brand storytelling and usability.
Email Design, Code & Motion
Designing and coding high-impact emails through visual storytelling, motion, and inbox-ready technical precision.
I design and build email experiences that blend strong visuals with reliable execution. From concept and layout to coding and animated hero sections, I create polished campaigns with a clear understanding of email-specific constraints, including responsiveness, image handling, client compatibility, and cross-platform rendering.
Email Design System & Render-Safe Code Framework
I am a Senior Digital Designer at Taylor Morrison, where I focus on building scalable design systems for high-volume email marketing.
I developed a branded email design system featuring 51 topic-based templates, 65 reusable HTML/CSS modules, and 30+ hero animation variations. Built to support large-scale campaign production, the system streamlines workflows, strengthens brand consistency, and reduces repetitive manual work across teams.
Health & Beauty Brand Experience
From naming and packaging to web design, CRM setup, and front-end development, I helped shape cohesive brand experiences across product and digital touchpoints.
↗ Androdrox ↗ Intellaleral ↗ FolliniqueOver four years in the health and beauty industry, I worked across a wide range of brand and digital initiatives, including product naming, packaging design, website design, CRM implementation, and front-end coding. My role connected creative direction with practical execution—building polished, consistent experiences that supported product storytelling, customer engagement, and business growth.
Contact
Thoughtful design, system-driven execution, measurable value.